According to the American Marketing Association (AMA), branding is defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In other words, your brand is what makes you stand out against the competition.
And while I don’t necessarily like to use the word competition when we talk about the college admissions process, students are very much competing against one another for acceptance at the most selective schools in the country. Branding yourself in the process can very often play a significant role in whether or not your application is given that extra consideration.
Let’s work together to make you stand out from the rest.
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